Australian Motorcycle Market Holds Steady Amid Economic Challenges
Insights into the Resilience of Australia's Motorcycle Industry in 2026
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Australia's motorcycle market has demonstrated remarkable stability through 2025 and into the early months of 2026, maintaining steady sales figures despite broader economic pressures affecting consumer spending.
According to data from the Federal Chamber of Automotive Industries (FCAI), a total of 92,967 motorcycles, scooters, and off-highway vehicles were sold across Australia during 2025, marking a modest 1.3% decrease compared to 2024.
This slight dip underscores the market's resilience in the face of economic challenges.
The off-road segment continues to play a significant role in Australia's motorcycle industry. Sales of off-road bikes remained virtually unchanged at 41,190 units, reflecting strong demand from recreational riders and rural users. This stability suggests that off-road motorcycles remain a popular choice among Australians seeking adventure and utility.
Conversely, road motorcycle sales experienced a 3.6% decline, totaling 33,018 units. This downturn may be attributed to higher living costs and economic uncertainty impacting discretionary purchases. However, the scooter segment emerged as a bright spot, with sales increasing by 3.8% to 4,933 units. This growth is largely driven by urban commuters seeking affordable and fuel-efficient transportation options, highlighting a shift towards more economical modes of travel in metropolitan areas.
In terms of brand performance, Japanese manufacturers continue to dominate the Australian market. Yamaha Motor Company led the sales charts, followed by Honda Motor Co. and Kawasaki Heavy Industries. Notably, Honda claimed the title of Australia's top-selling two-wheel motorcycle brand, reporting 21,901 units sold across the year and increasing its market share. This achievement underscores Honda's strong presence and consumer trust in the Australian market.
Industry analysts suggest that the slight dip in total sales reflects ongoing pressure on household budgets. However, the market remains fundamentally healthy. Continued demand for off-road motorcycles, along with growing interest in commuter scooters and smaller capacity bikes, is helping balance declines in other segments. This trend indicates a diversification in consumer preferences, with a notable lean towards practicality and cost-effectiveness.
Looking ahead through 2026, the Australian motorcycle industry is expected to remain steady as manufacturers introduce new models and technologies. While economic conditions may continue to influence buying decisions, motorcycles remain one of the most affordable and practical forms of motorised transport for many Australians. The industry's ability to adapt to changing consumer needs and economic landscapes will be crucial in sustaining this stability.
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Australia's motorcycle market has demonstrated remarkable stability through 2025 and into the early months of 2026, maintaining steady sales figures despite broader economic pressures affecting consumer spending. According to data from the Federal Chamber of Automotive Industries (FCAI), a total of 92,967 motorcycles, scooters, and off-highway vehicles were sold across Australia during 2025, marking a modest 1.3% decrease compared to 2024. This slight dip underscores the market's resilience in the face of economic challenges. - read more
Honda Australia has emerged as the leading two-wheel motorcycle brand for 2025, achieving a remarkable 10% year-on-year sales increase. According to data released by the Federal Chamber of Automotive Industries (FCAI), Honda recorded 21,901 total sales, capturing 19.6% of the overall market and expanding its market share by 2.7% compared to 2024. This significant growth underscores Honda's strong foothold in the Australian motorcycle industry. - read more
Scooters are experiencing a resurgence in Australia's motorcycle market, leading growth across all categories in 2025. According to the Federal Chamber of Automotive Industries (FCAI), scooter sales rose by 4.6% in the first nine months of 2025 compared to the same period in 2024. This increase brings scooters to represent 5.7% of total motorcycle sales, a growing share driven by urban commuters seeking affordable and efficient transportation options. - read more
The Australian motorcycle market has shown signs of stabilisation in 2025, with a modest decline in new bike sales compared to previous years. According to data released by the Federal Chamber of Automotive Industries (FCAI), 92,967 new motorcycles, scooters, and off-highway vehicles (OHVs) were sold in 2025, representing a 1.34% decrease from the 94,224 units sold in 2024. This decline is less pronounced than the 1. - read more
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Regular maintenance is crucial for ensuring the longevity and safety of your motorbike. Neglecting maintenance can result in a host of problems that can put your safety at risk and lead to costly repairs down the line. By performing routine maintenance, you can prevent problems before they arise and keep your motorbike running smoothly. - read more
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