Australian Motorcycle Market: A Closer Look at 2025 Sales Trends
Understanding the Recent Shift in Motorcycle Sales Dynamics
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The Australian motorcycle market has shown signs of stabilisation in 2025, with a modest decline in new bike sales compared to previous years.
According to data released by the Federal Chamber of Automotive Industries (FCAI), 92,967 new motorcycles, scooters, and off-highway vehicles (OHVs) were sold in 2025, representing a 1.34% decrease from the 94,224 units sold in 2024.
This decline is less pronounced than the 1.83% drop observed between 2023 and 2024, suggesting a potential levelling off in the market's downturn.
Several factors have contributed to this trend. The lingering effects of the COVID-19 pandemic, including economic uncertainties and supply chain disruptions, have influenced consumer spending habits. Additionally, cost-of-living pressures and concerns over interest rate hikes have impacted discretionary spending, affecting big-ticket purchases like motorcycles.
Despite the overall decline, certain segments within the market have demonstrated resilience. Off-road motorcycles experienced a slight increase in sales compared to 2024, while scooter sales saw a noticeable improvement. These trends indicate a sustained interest in recreational and commuter two-wheelers, possibly driven by their cost-effectiveness and adaptability to various lifestyles.
FCAI Chief Executive Tony Weber highlighted the market's resilience, stating, "While total volumes softened slightly, it is encouraging to see resilience in parts of the market, particularly off-road motorcycles and scooters." He also noted the efficiency and cost-effectiveness of road motorcycles and scooters, especially in high-density metropolitan areas, suggesting potential for increased sales in both on-road and off-road segments.
For individuals considering motorcycle purchases, this stabilisation presents an opportune moment to explore financing options. With the market showing signs of steadiness, lenders may offer competitive interest rates and flexible loan terms to attract buyers. Prospective buyers should assess their financial situations, compare loan products, and consider factors such as loan terms, interest rates, and repayment schedules to make informed decisions.
In conclusion, the Australian motorcycle market's performance in 2025 indicates a potential stabilisation after years of decline. While challenges remain, the resilience observed in specific segments offers a positive outlook for the industry. Prospective buyers are encouraged to leverage this period to explore financing options and make well-informed purchasing decisions.
Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.
Australia's motorcycle market has demonstrated remarkable stability through 2025 and into the early months of 2026, maintaining steady sales figures despite broader economic pressures affecting consumer spending. According to data from the Federal Chamber of Automotive Industries (FCAI), a total of 92,967 motorcycles, scooters, and off-highway vehicles were sold across Australia during 2025, marking a modest 1.3% decrease compared to 2024. This slight dip underscores the market's resilience in the face of economic challenges. - read more
Honda Australia has emerged as the leading two-wheel motorcycle brand for 2025, achieving a remarkable 10% year-on-year sales increase. According to data released by the Federal Chamber of Automotive Industries (FCAI), Honda recorded 21,901 total sales, capturing 19.6% of the overall market and expanding its market share by 2.7% compared to 2024. This significant growth underscores Honda's strong foothold in the Australian motorcycle industry. - read more
Scooters are experiencing a resurgence in Australia's motorcycle market, leading growth across all categories in 2025. According to the Federal Chamber of Automotive Industries (FCAI), scooter sales rose by 4.6% in the first nine months of 2025 compared to the same period in 2024. This increase brings scooters to represent 5.7% of total motorcycle sales, a growing share driven by urban commuters seeking affordable and efficient transportation options. - read more
The Australian motorcycle market has shown signs of stabilisation in 2025, with a modest decline in new bike sales compared to previous years. According to data released by the Federal Chamber of Automotive Industries (FCAI), 92,967 new motorcycles, scooters, and off-highway vehicles (OHVs) were sold in 2025, representing a 1.34% decrease from the 94,224 units sold in 2024. This decline is less pronounced than the 1. - read more
A sense of boundless excitement often accompanies the thought of buying your very first motorcycle. It's more than just a purchase; it's an entry pass to a lifestyle charged with freedom, wind in your hair, and the open road calling your name. The thrill of ownership however, comes with its fair share of responsibilities, chief among them being the financial commitment it demands. - read more
Whether you're an experienced rider or just starting your journey in the world of motorcycling, understanding the ins and outs of motorcycle financing is crucial. - read more
In recent years, there has been a significant increase in the number of female motorcycle riders in Australia. According to the Australian Bureau of Statistics, the number of female motorcycle riders has increased by 20% in the last 5 years. This trend is not unique to Australia, as other countries are also seeing an increase in female ridership. - read more
When it comes to purchasing a new motorcycle, securing favorable loan terms is essential for a smooth and affordable financial transaction. Negotiating motorcycle loan terms allows you to have better control over interest rates, loan duration, and repayment conditions, ultimately ensuring that you secure the best possible deal. - read more
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