Australian Motorcycle Market: A Closer Look at 2025 Sales Trends
Understanding the Recent Shift in Motorcycle Sales Dynamics
0
The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
The Australian motorcycle market has shown signs of stabilisation in 2025, with a modest decline in new bike sales compared to previous years.
According to data released by the Federal Chamber of Automotive Industries (FCAI), 92,967 new motorcycles, scooters, and off-highway vehicles (OHVs) were sold in 2025, representing a 1.34% decrease from the 94,224 units sold in 2024.
This decline is less pronounced than the 1.83% drop observed between 2023 and 2024, suggesting a potential levelling off in the market's downturn.
Several factors have contributed to this trend. The lingering effects of the COVID-19 pandemic, including economic uncertainties and supply chain disruptions, have influenced consumer spending habits. Additionally, cost-of-living pressures and concerns over interest rate hikes have impacted discretionary spending, affecting big-ticket purchases like motorcycles.
Despite the overall decline, certain segments within the market have demonstrated resilience. Off-road motorcycles experienced a slight increase in sales compared to 2024, while scooter sales saw a noticeable improvement. These trends indicate a sustained interest in recreational and commuter two-wheelers, possibly driven by their cost-effectiveness and adaptability to various lifestyles.
FCAI Chief Executive Tony Weber highlighted the market's resilience, stating, "While total volumes softened slightly, it is encouraging to see resilience in parts of the market, particularly off-road motorcycles and scooters." He also noted the efficiency and cost-effectiveness of road motorcycles and scooters, especially in high-density metropolitan areas, suggesting potential for increased sales in both on-road and off-road segments.
For individuals considering motorcycle purchases, this stabilisation presents an opportune moment to explore financing options. With the market showing signs of steadiness, lenders may offer competitive interest rates and flexible loan terms to attract buyers. Prospective buyers should assess their financial situations, compare loan products, and consider factors such as loan terms, interest rates, and repayment schedules to make informed decisions.
In conclusion, the Australian motorcycle market's performance in 2025 indicates a potential stabilisation after years of decline. While challenges remain, the resilience observed in specific segments offers a positive outlook for the industry. Prospective buyers are encouraged to leverage this period to explore financing options and make well-informed purchasing decisions.
Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.
The Reserve Bank of Australia's latest decision to leave the cash rate unchanged keeps borrowing conditions steady for now, but it does not remove the need for careful finance planning. For Australian riders looking at a new commuter bike, a touring upgrade or a used weekend machine, the message is straightforward: stable official rates may support confidence, yet individual motorcycle loan costs still vary widely. - read more
Fresh personal loan comparisons across the Australian market are a useful reminder for motorcycle buyers: the cheapest-looking rate is not always the lowest-cost way to fund a new or used bike. Recent market updates continue to show meaningful differences between lenders, including advertised interest rates, comparison rates, upfront fees, ongoing charges and eligibility settings. - read more
Australian riders shopping for a new or used motorcycle have fresh reason to look closely at their finance options, with Canstar’s latest motorcycle loan comparison updated on 21 July 2026 highlighting a wide spread of advertised rates, comparison rates, fees and eligibility settings across the personal loan market. - read more
Australia's motorcycle market has carried its early-year momentum into the end of the June half, with FCAI-audited sales reaching 46,023 motorcycles, scooters and off-highway vehicles between 1 January and 30 June 2026. That is an 8.2% lift on the same period in 2025 and the strongest first-half result reported since 2022. - read more
Imagine the thrill of cruising down Australia's scenic coastlines or thundering through its vast outback with nothing but the open sky above and the roar of the engine beneath. This dream of bike ownership is an alluring prospect for many, promising a sense of freedom that is hard to find elsewhere. - read more
Choosing a motorcycle can be an exciting, but overwhelming experience. With so many options on the market, it can be difficult to know where to start. That’s why we’ve compiled a list of the top 5 most popular motorcycles in Australia to help make your decision easier. - read more
Motorbikes have become an increasingly popular mode of transportation in Australia, offering freedom, convenience, and adventure to riders. Whether it's commuting through busy streets or exploring scenic routes, motorbikes present an appealing alternative to traditional vehicles. - read more
There's nothing quite like the thrill of hitting the open road on your motorcycle. The freedom, the exhilaration, and the sense of adventure are unparalleled. For many Australians, motorcycling isn't just a mode of transport; it's a passion and a lifestyle choice. - read more
Start Here
Knowledgebase
Balance Sheet: A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time.
No comments yet. Be the first to share your thoughts.