Australian Motorcycle Market Sees Modest Decline in 2025

Despite the overall decline, certain segments demonstrated resilience. Off-road motorcycle sales remained virtually unchanged, with 41,190 units sold-an increase of just 12 units from 2024. This stability suggests a sustained interest in off-road riding activities among Australians.

In contrast, road motorcycle sales experienced a 3.6% decline, totaling 33,018 units. This downturn may be attributed to consumers postponing significant purchases amid financial uncertainties.

Notably, the scooter segment bucked the trend, recording a 3.8% increase in sales to 4,933 units. The growing popularity of scooters highlights their appeal as cost-effective and efficient urban transportation solutions, especially in densely populated areas where parking and traffic congestion are prevalent concerns.

FCAI Chief Executive Tony Weber commented on the market's performance, stating, "While total volumes softened slightly, it is encouraging to see resilience in parts of the market, particularly off-road motorcycles and scooters." He emphasized the practical benefits of these vehicles, noting, "Road motorcycles and scooters are an efficient and cost-effective means of transportation, especially in high-density metropolitan areas."

Yamaha led the market in 2025, followed by Honda and Kawasaki, maintaining their positions as the top-selling brands in Australia. Their diverse product ranges across various segments have contributed to their sustained market leadership.

Looking ahead, the motorcycle industry remains cautiously optimistic. With approximately 10% of Australians holding a motorcycle license, there is potential for market growth. Manufacturers and dealers are expected to focus on introducing new models and financing options to attract both new and returning riders, aiming to stimulate sales in the coming year.